Selling your Baps Uptown
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As you know the first step to maximizing your conversions is to identify your target market and all too often people get mega stressed over this when there really is no need.
An online business is a business just the same as a offline one and despite the impression that all too many present, it still has to live by many of the same rules.
My dad was a trading standards officer and he made the point that a retailer sells nothing but offers up for sale the items within their store and that offer can be withdrawn at any time, providing that decision is not based upon illegal motives.
What has that to do with trading online? Read More→
Why Increased Readership Maybe a Bad Idea
By · CommentsI used to have a translate bar on this blog but it became clear very quickly that this was creating its own problems, remember you do not have to be a victim.
You have the freedom to choose who you engage with and who your target prospect is.
If your content is solely in your native language and Google Analytics indicates that a large proportion of your audience is from France then you are attracting French residents who are happy to read your content in your native tongue.
This does not mean you should switch your content over to their language, as you and I both know, audiences are fleeting and trying to please everyone is a recipe for disaster.
Set your editorial guidelines and always stick to them, you could of course invite guest posts from French writers but that should never become the majority of your content for the reasons I mentioned in the video.
This of course is my take on content translation and I would love to hear your thoughts on this topic.
Moving on From Day 1
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So with the scary bit now over and the rebuild phase about to commence, one thing I forgot to mention yesterday which will make the next part simpler is to unplug all of your USB devices and Internet connections.
Microsoft are not so clever when it comes to scheduling its updates so its best to remove avenues for confusion and Internet connections whilst your computer is devoid of a firewall and anti viral protection.
When you find yourself at the desktop which will be the Administrators one, do make sure you set up a password for this account. Read More→
Going Back to Day 1
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PC’s making life simpler!
As we know Windows, regardless of what version you are is not a very clean, intelligent or tidy piece of software. Overtime as you test new software and add the relentless procession of updates the core of the Windows package becomes clogged with the debris from this history.
I own a 64 bit machine which was supposed to be the brave new frontier however very few companies have fully embraced it and for this reason, I initially assumed the freezing and delays on my computer were down to this rather than all the debris that lays within the many software folders.
However that was soon dispelled as a friend who also owns a 64 bit machine has had no issues, thus the next step was clear…time to bite the bullet and return the PC to its factory settings.
Now this is where you previous activity is crucial.
Thankfully because I have got this so spectacularly wrong in the past, for the most part this time it went fairly smoothly, so lets begin my journey into the Windows computer rebuild adventure. Read More→
The Post I Never Wanted to Write
By · CommentsHaving spent several weeks working with a membership script called Easy Member Pro which solved the biggest failing of the alternative option Wishlist member, I have come to the realization that all of my work will have to be undone.
Now it pains me to write this as I am a good friend with this scripts creator and was determined to make this software my default choice when it came to rolling out membership sites. Especially after discovering a fundamental flaw with the alternative I had been using.
The problem that I discovered whilst developing my primary site, increasedgrowthonline with Wishlist Member was that whilst it was easy to setup and apparently secure your content, any determined visitor with a basic knowledge of this scripts folder system could simply navigate to your supposedly secure content and take whatever they desired.
With Easy Member Pro the protected content is hidden from view and thus protected from novice attempts at content theft. No system will ever be 100% secure and that is a good thing because if it was then you would become a worthy challenge for the hackers of this world.
So what was wrong with Easy Member Pro? Read More→
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