Latest Articles

brand management

Where is Your Passion?

You do not need passion for your niche There is an ongoing discussion regarding the merits of passion in marketing. However whilst passion is good, where you focus it is more important. Having just returned ...
Business Planning
Marketing Fast

Managing Your Weekly Schedule

I do not like paperwork. Having lived in other people’s spare bedrooms for several years as a contractor, I learned to travel light and compact. However with paperwork based planning systems, you would be surprised ...
My Journey
Deviantart blackmoons32

Facing Your Fears

You’ll look like an idiot For this week’s task in the Quick Start Challenge, I had to face that very fear. I had to record a video with me in front of the camera. I ...
brand management

You Dirty Old Dog

The Internet is a dirty place and only a fool attempts to give it a clean. As you progress on your online adventure you learn as you go and that leads to many experiments that ...
My Journey
Saudi Waste Land

My Walk into the Desert

With no way back I ventured into the Desert. Being busy and unsuccessful really sucks and then when the contract you are relying upon to fund your misguided online adventures starts to fail to cover ...
brand management
Cold Callers

‘Avon’ Calling

I hated selling to friends. Although I was for a time a Kleeneze agent and not one of Avon’s army, the awkwardness of selling to friends and family was just I imagine the same. However, ...
core values
happy cup

Value Added Service

In February this year I finally got to return to the UK after 6 months of living without all that I hold dear. On the journey home, I became painfully aware of the disparity between ...
My Journey

We may all sit out the war

That is of course your option, just as it was for those involved in The Great Escape during WWII. With hindsight that would have been a sensible idea however just as then none of us ...
My Journey
Fuddruckers facewipe on Cat shoe box

The Marketing Zombie and Play

After 8 months the zombie awoke When your marketing progress feels like a constant unrewarding struggle it’s all too easy for your inner zombie to awake and take you back into the arms of the ...
Information Overload
balance of focus

How is Your Balance?

‘Tis now time to travel once again towards Happiness As I slowly return to my online adventure after 5 months away, I find much of my online landscape has fallen into disrepair and with the ...
pc problems
frustration broke ruler

Right Answer Wrong Question

The only problem you face in this brave new digital world is asking the correct questions. “Google it” has become the slang for searching for answers to your questions. All your answers are out there ...