Your Next Big Marketing Advantage

Your AcesWe are all on the lookout for the next big marketing advantage but perhaps we should look a little closer to home

If you have not yet read “The Go-Giver” by J. Mann and B. Burg then I recommend you do.

Despite this being a work of fiction it delivers a powerful home truth for those looking to be successful. However this is not another review of this book, rather I wanted to test the relevance of those 5 laws.

So are those 5 laws just fiction or are those principles supported in non-fiction guides to business and life success?

Since developing my Kindle extraction process which you can read about here, I have re-read several books on personal success.

  • The Slight Edge
  • The Happiness Advantage
  • Secrets of the Millionaire Mind

Each of these books contained their own principles and required actions for success but did any of these align with the 5 laws?

Well in fact they did and the most surprising fact was that most of them aligned with what sounds like the most insignificant of the laws.

The Law of Authenticity
The most important gift you have to give is yourself.

That perhaps reads and sounds like a ‘well yeah thanks for that!’ but its true meaning is far more significant as those 3 other books indicate.

In “Secrets of the Millionaire Mind”, Harv Eker highlights the one limiting factor for your success, the clue is in the title of the book.

Until you believe you can, you won’t.

You won’t be in a position to help others until you believe you can, until you believe in what you have to offer which of course is yourself.

Or rather the biggest and most powerful version of yourself that lies hidden within, restrained by the false perception of your limits.

In Shawn Achor’s, “Happiness Advantage”, Tetris becomes more than just an irritating game to while away hours in front of the computer.

Rather when you focus on daily positives rather than all the negatives pushed towards each of us by every news and media channel, new and larger positives will enter your life.

You will become that accidentally successful person, or at least that’s how it will appear to those looking on.

The fifth principle in Jeff Olson’s “The Slight Edge” further reinforces this.

For when you:

Have faith and a burning desire

Both those you hope to assist and the universe will conspire to help make this your reality.

Helping others will become easy because you have allowed it to become so by offering to others a bigger and better you.

And thus you have become your own next big marketing advantage.


  1. Hi Igor
    Inspirational post, I read the go-giver a few weeks back like you I found it an informative read. Positive motivation and self belief are great values and agree with you that unless we believe in ourselves we will not succeed in what we want out of life whether it is internet marketing or other offline adventures.
    Will take a look at the other books that you have mentioned.

    1. Well hello Elaine thanks for stopping by, its strange how the books I read after the Go Giver all seemed to complement its message and that is why I wanted to take another look at their message and see if I can distill all those principles inside the 5 laws. Keep reading everyday to ensure your limits are growing outwards everyday


  2. Hi Igor,
    A very profound posting which certainly held some home truths for me.
    I was reminded of a visit to Disney’s Epcot Center in Florida a few years ago. In the entrance to Future World was a sign reading – “If you can dream it you can do it”.
    It’s something I have never forgotten.
    I have always been of the view that visualization is the most powerful tool for success. Aka visualization equals dreaming!
    I was thinking about this as I read the Go Giver during the early part of the P2S course – it seems to me visualization also involves visualizing something for someone else. If I, for example can assist you in any way and can visualize how that might happen, then I sincerely believe it will happen for you.
    So my friend, how can I assist you????
    Best regards

    1. well hello Wayne, thanks for sharing your great take on the Go Giver. By leaving a great comment and showing your appreciation you have helped me stay on track and remain fired up to help alongside you others that need our help.


  3. Hi Igor,

    Your post has certainly be most inspirational and most timely written, as I recently decided to take a fortnight off from the course and blogging to allow myself to think about what exactly my marketing advantage / perspective was and what exactly do I hope to achieve and how could I attain it. Also during the time-off, I re-discovered a novel that I had written and finally completed last year, which I had hoped to published but kept putting it off, but some thing in me suddenly decide that I should get it sorted and so in the past week, something miraculously happen. In an instance, I bought a pre-made kindle cover, came up with a novel title, got my novel proof read and then uploaded to the kindle store, and now I have my first novel on the kindle store. It’s amazing what can be achieved once you start believing in yourself and cast aside the doubts.

    Kind regards

    1. Well hello Sky, thanks for sharing your great news. I have found that by giving myself more time to be heard I have more clarity in what I need to do and ideas come gushing outwards, the trick is to catch them before the evaporate.

      I did a search for your Kindle book and am happy to give it a mention, “Can’t Make Love” by Sky Nealon. Hope it goes really well for you.

  4. That is indeed a good read Igor, I can remember picking it up and reading it in one sitting, quite unusual for me and a book!

    I would personally recommend this book to anyone who is getting involved with Internet Marketing (or any niche for that matter), it certainly changed the way I approach this work and I’ve seen many others say the same.

    The thing I’ve started to realize, and I wish I had realized this a few years ago, is that it’s great to have competition, that’s healthy, but it’s also important to accept that we’re all in this together!

    The Internet is huge and there’s plenty of it to go-around!

    This is especially true with Internet Marketing and I for one am very excited about the prospect of taking part in Joint Ventures, helping others to get established and getting some great advice back.

    I’m pretty sure all that started with the ‘Go Giver’? What a crazy little book…



    1. Well hello Jon, thanks for sharing your thoughts and its great we took away the same important message, there are no competitors only people with the same interests as us!

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