You only get one chance to make a good impression.
On Twitter the impression time you have is very very short, this is why creating your best bio is so important.
Having decided to make Twitter the platform I am going to master, I knew my profile needed to be improved with special attention to be paid to the bio.
All the experts on Twitter marketing agree you need to create a good bio but what exactly makes a good bio?
None of them went into great detail on the actual mechanics of writing a good bio. But thankfully I had an idea, surely the most successful people on Twitter would have great bio’s which could be used to improve mine.
But where to find them, luckily I came across a link to the following article on Twitter.
So now I had 100 successful and presumably great bio’s I could use to improve mine.
Unfortunately, that soon proved not to be the case but as I went through each of them I begun to see patterns and similarities between them.
I noticed you could break the bio into 3 parts which I have color coded for ease of viewing.
- Noteables, what have I done and what am I doing
- Engagement, what can I do for you
- Interests, conversation starters – what do we have in common
To find great bio’s to emulate, I first removed the worst which were those with hashtags, mentions or tracking links. You will find these hard to read as you have to filter out the pesudo-code to see if there is actually anything worth reading.
The following is a great example of what I mean.
Deb Mills-Scofield – @dscofield
I make #strategy a verb, ask #Why #WhyNot #WhatIf. I measure ROImpact. #VC #Entrepreneur #Mentor #Champion. @HarvardBiz author. Tide-watcher
So with excessive hashtags, mentions and tracking links removed the next to go were those that needed to give a little more.
Paulo Coelho – @paulocoelho
Writer ( http://paulocoelhoblog.com )
Fred Wilson – @fredwilson
I am a VC
Cory Booker – @corybooker
U.S. Senator from New Jersey
And prize for the strangest one goes to the following, does anyone still use Wikipedia as a trusted source?
Brian Solis – @briansolis
Now one final thing to beware of before I start to show the ones which impressed me.
Be sure you understand the true meaning of the words used in your bio.
Mitch Lieberman – @mjayliebs
Organizational Modelling and Assessment; CRM, SFA, customer service & customer experience; Digital Dad, Geek Husband, Skier, Cycler & Amateur/Hack Photographer
Sounds innocent enough until you read the following definition.
Hack, definition from dictionary.com
“a professional who renounces or surrenders individual independence, integrity, belief, etc., in return for money or other reward in the performance of a task normally thought of as involving a strong personal commitment: a political hack.”
Does this mean he is not someone to be trusted when it comes to photography tips? Probably not but it is certainly a word I would drop from the bio.
The following is an interesting one, apart from what I mentioned before about inserting tracking links, take a look at the last phrase. How many times have you been referenced in the media, I did a Google search on my name and it came back with over 1500 results, not sure how many books though!
Michael Krigsman – @mkrigsman
Founder: http://cxotalk.com ZDNet: http://zd.net/Uxm5jW Analyst / keynote speaker; WSJ contributor Referenced in the media 1000+ times and in 50 books
And finally here are my best Twitter bios.
Umair Haque – @umairh
I help people live more fulfilling lives. You can book a session with me anytime
Guy Kawasaki – @guykawasaki
Mantra: I empower people. Chief evangelist of @Canva https://www.canva.com/ . Author of thirteen books. Former chief evangelist of Apple.
Of the 100, I did not find any which included all 3 elements, noteables, engagement, and interests. Most focussed on noteables with either a single engagement or interest phrase.
So with the research done I used this to create my own bio which I am very happy with and if you want to see it then take a look at my Twitter profile.