Who is J

whoisJHaving read a book about the history of the Falkland Islands from discovery to the 1900s. The one thing that struck me was the length of time it took to get a message between countries, a period of several weeks was not unusual. When it did arrive they could not be sure what version of the message would be given as the ambassadors were always looking to further their own careers,  thus the messages were tailored to enhance their own reputation, never mind what their King had actually said.

Of course the time taken to receive communications has reduced to nearly instantaneous and thus the validation of messages can be checked before the messenger leaves the room. A hearty clip round the ear will ensure they tell the correct version next time!

Unfortunately for small business owners the amount of communication being received can be overwhelming. Therefore you need to create a system that works for you and stick with it. I now have almost finished migrating to a new set of email accounts, where each one is for a specific business task, be it mentoring, business friends, personal friends or email list junk.

This system is beginning to pay dividends in reducing the time spent on distractions, then I got a message through the post, from a person called ‘J’, this letter ripped my system apart. I have a fair idea who they are, however as they did not say anything other than what  is on the post-it note, I will never be certain of their true identity. Thus I sat on this clipping for a while and only took action today as this is the last week at my current location, and  I really need to sort out the inbox mountain and reduce the clutter that I am taking to my next location.

This is an article about a Business mans nearly free offer to UK businesses, which consists 6 disks, I have sent for them. You are of course enrolled straight into his continuity program which is free for the first month then as you had to pay under £5 for the delivery costs he already has your payment details for the following period.

I cannot vouch for any of the material as of yet, but I really needed to do something with that newspaper cutting and as taking action is the first part of success then I have achieved that. The second part, staying focused, means that I will cancel this continuity program as I have already got more than enough going on with Alex, Glen and the final week of my 80 hour contract, I go down to a more normal 40 hour week very soon, so will be able to fit in all of the other stuff like sleeping and eating as well.

Whatever your routine, creating realistic systems and processes that work for you is the most important thing that you can do for your business. You can take any ‘perfect’ business model and adjust it to your needs, just do not try and follow their system to the letter as it most likely will not work for you.

As a final thought if you are J then drop us a line and let us know how you are getting on

Oh and the outcome of the book was that Spain had ownership of the Falkland Islands, but abandoned it as they had enough on their plate with the Americas and English Buccaneers. Thus the English took over and settled on the islands, Argentina as a Spanish colony is using this relationship as the foundation of its claim.

Final thought, I hate Photoshop as I am artistically inept and the tutorials never work for me, so I know I could have animated this myself but I found this site that did the work for me..Glickr


  1. You are so right, Igor – information overload is one of our worst enemies right now. There is so much free and not so free information out there “to help our business” grow, it’s easy to loose focus.

    I am working on cutting out all the distractions as well and focusing on actually building my business. I believe I already know everything I need to succeed, as well as many other online marketers do.

    Ana Hoffman

    1. You are of course right, we all know everything that is required to succeed, its just having the focus to see each element to its fruition, rather than pebble-dashing the internet with our presence.

      This weekend I am making a voyage of discovery around my computer. I have already found software that I did not know I had to do tasks like pdf rebranding.

      If you can keep yourself organised and focuessed then you are more than half way there.

  2. Hey Igor,

    At first I thought I imagined that image changing lol.

    I am still working on my business model, but like you said, it will be loosely based on a successful model.

    I hate clone businesses or sites, so I certainly don’t want one like that.

    Much better to stand out from the crowd I think , Sally 🙂

    1. I have actually received the 6 disc pack and it comes in a very lovely big book style holder, which has still not been opened.

      I will take a quick look to see the gist of the content and its fit into my system, then timetable a closer look based upon this initial opinion.

      Always learn from your mistakes…only just took a look at Robert Puddys info pack on the Lost World. Turns out the Lost World is Traffic Exchanges, how was I supposed to guess that! I have already spent a week on this area. Will now have to revisit, to ensure I am getting the best out of this area.

      Stay focussed on your business model, and only swipe the bits from other peoples systems that fit into your plan. Otherwise you will be back at the start frustrated and swamped in shiny objects.

    2. Hi Igor,

      Jason Ser here. You have an awesome blog and what an intriguing post here…

      The funny thing is, I was known by some of my closest friend as “J” , but I am sure not that J who sent you the mail, or am I? Just Kidding. 🙂

      But Information overload will continue to be s struggle for anyone these days not to mentioned distractions created under the disguised of high tech and convenience.

      I practice DBR (Destroy Before Reading) as advised from a MIT professor and had been cool until I came in touch with Internet Marketing which often comes with a sugar coat of Brilliant Marketing Pitches, Great Sales Letter and Graphics yet delivering yet another “me too” product and tons info overloadings.

      Being a offline professional marketing person for years, I should know better.

      And I agree totally with you, Sally, about clone businesses or sites, losing our unique identity could be hazardous to our health! 🙂

      Jason Ser

      1. Thanks for the kind comment, I am intrigued by the DBR method. Perhaps there is something in there that can be adapted. You can only ever be comfortable in your own skin, don’t try and live someone elses life.

        The effort of keeping up a false image would be better spent on making your own style a success

  3. You are so right, Igor – information overload is one of our worst enemies right now. There is so much free and not so free information out there “to help our business” grow, it’s easy to loose focus.

  4. I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful.

  5. Just checking out your site on my new Blackberry , and I wanted to see if it would allow me comment or if it made me go to a full pc to do that. Ill check back later to see if it worked.

    1. found that sometimes my Blackberry does not work very well with certain blogs. It looks like you are doing alright with this blog

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