Success Comes from Keeping it Simple

godzilla.jpgI work primarily as an aircraft electronics technician and recently I have started a new contract on an aircraft type that I have never worked on before, in a role that I have not done for ages.

The fear of getting it wrong at the moment is very prominent in my head, this is an aircraft with far too many buttons with far too many interesting and dire consequences for those around me and myself. Thus when I am asked to press ‘that’ button, you can imagine just how carefully I tread. The fear of getting it wrong is holding me back and slowing my progress, even worse this is slowing the progress of those I am trying to help.

Does this sound familiar

When you are behaving in a timid manner you are far more likely to make mistakes due to focusing on the task rather than the overall outcome, I have seen this for myself where fellow technicians have actually flooded a hangar with fuel because they became so focussed in the task they did not stop to take a look at the overall picture.

If you are traveling through the maze that is Internet Marketing, the fear of getting it wrong is one of the biggest hurdles you have to overcome, yet the truth is that all of those that have gone before you have also made dubious decisions as part of their learning curve.

If you have a golden idea that forms your ‘life’s’ work (at least this phase anyway), why not test out the overall idea in its component parts and ensure when it comes to putting the overall idea in place that you are using the best options.

Regret is a great tool to whip yourself with.


For ages I have been considering closing down my Aweber account but I had a big idea to make an event of it however the big event overtook the actual outcome and prevented it from happening. Thus this week I have bitten the bullet and have finally started the process of closing down my Aweber account. Over the next 7 days, my Aweber subscribers will be receiving offers that will allow them to switch over to my TrafficWave account, I hope they do and but if they do not then all is not lost because I will have a far clearer outlook on my current situation whilst removing one of my major distractions.

The big event centered around a new book but it has become apparent the time to write this was not going to come easy whilst my overall marketing strategy was suffering due to the clutter and distractions.

Thus the new book will wait until I have removed the clutter and created a process and timetable for product creation. This of course will require many different parts and I hope you will join me in testing the water and moving forward with the ideas and processes that we both know work to our strengths.


  1. Hi igor

    Hesitancy does cause mistakes, there is nothing like doing a task on autopilot, it rarely goes wrong. Mind you autopilot only comes with experience.

    I have just had a look at TrafficWave and with it’s unlimited options it does seem a better deal than Aweber.

    Note I have used a small case i in your name after reading your ‘About’ page. I was always under the impression you were Welsh with a name like that, especially the Griffiths. What was your original first name?

    A-U-L, UK

    1. Thanks Bill, I added the details on the about page just to clarify that my parents were not East European or Welsh and my personal reason for using the lower case ‘i’, although I still have to use the upper case version when applying for contracts, which irritates me, as I do not want to send the wrong impression to a possible employer.

  2. Hi igor, this is really interesting mate.

    I know what you mean about people focusing on one thing and not seeing what is going on around them.

    Before suffing my back injury I worked in demolition and become a top man. I could give you loads of examples of people not looking at the bigger picture but this one comes to mind.

    Whilst stripping out a building we had taken up all the floor boards and were getting onto the joists, but many of them had wires running through them. So wire cutters in hand 2 of us set about removing the wires. My work mate was nicknamed Bart (for obvious reason as you’ll see). I saw he was about to cut a wire that was taking the weight of the rotton joist he was stood on so i pointed out why he needed to move his feet before cutting the wire which i thought he took in as he moved and cut the wire.

    Bugger me the very next thing he done was stand on the next joist and cut the wire, only to learn the hard way as he then fell through to the floor below and looked up at me all bemused.

    With regard to your list mate, can you not export and import your lists from one service to the other?

    Very interesting about YouTube, I’ve never read their T&C’s but think maybe I ought to now. How does it work with Flow Player? Are they still free to upload? Do they get the same amount of viewers?

    Thanks for the heads up igor

    see you on the next post mate,

    1. Great story and one that we experience frequently in the aircraft industry, people standing in positions that they do not realise will get them killed until you point out the big piece of metal next to their head! Hope your friend was alright.

      I moved my newsletter from one TrafficWave account to my new one and each subscriber had to reconfirm their subscription thus my new list was made up of a small but dedicated list of readers (always look on the bright side). Thus for the autroresponder switch I wanted to do it a little bit different and thus sent out a weeks series of offers to a very cold series of lists.

      Flowplayer is free to download and is made up of a small number of files which live on your domain. This page will explain the process better than I can,

      The point of Flowplayer for me is that I no longer need YouTube thus I can separate my blog from my YouTube account and thus adhere to their T&C’s better. I fully intend to keep using their service for my business but it is no longer a hosting service for my blogs.

      As for the views well this will be down to me as I no longer have their brand to help drive traffic to my videos.


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