Embrace Failure for Success

Ray of InspirationThe quicker you fail the quicker you will find your path to success

About a year ago I had the idea to create a tutorial site for WordPress which over the next few months morphed into an online business bootcamp, mainly for the reason that there were already many free and paid WordPress training sites.

With this bootcamp, I decided to approach WordPress training from another angle, one where we look at what actually is the point of WordPress.

The point of WordPress is of course to deliver your content and solutions.

However despite many sales page variations and free trials this membership site did not resonate with the market but I persevered.

In fact I was driven onwards by the promise of a promotion by John Thornhill thanks to a bonus for a solution I bought late last year.

However of course the amount of traffic you send to a page is irrelevant if the sales page is not converting.

Deciding to join John’s Partnership to Success program was in part inspired because the deadline for my bonus promotion was running out and of course having been mightily ripped off by previous mentors I still needed guiding towards success by a person who was where I wanted to be.

Now the key to success with a mentor is to put your entire faith in them and do exactly what they say without putting your own failing spin on their advice.

Thus it was time to drop many pending and clearly failing projects.

The reality of this membership site was now clearly in the spotlight, alongside many other domains that were coming up for renewal.

Of course from failure opportunities can be gained with a little imagination.

Rather than allow those domains to go quietly, I decided to do something nice for my subscribers.

They could have these domains for free and as I write this one of them is in the process of being transferred to a subscriber.

As for the bootcamp, well this like the expiring domains has been offered a new lease of life, the sales page has been removed for good and the landing page is now an optin form.

Thus I now have a great optin gift which I can use to build my list and perhaps generate income from the list building funnel which still has to be put into place.

But its not all sunshine.

After all I spent 12 months attempting to make this site work which meant many other projects and ideas were pushed aside in the quest to make this idea work.

Therefore by all means give each of your ideas their best shot but always plan in an exit strategy and a deadline to host a reality check of your project.

If your project is found wanting then do not worry because all is not lost, after all by this time you will have created content, graphics and media that could be repurposed with a little imagination.

Thus out of any apparent failure there is the chance for a new avenue to open if you allow yourself to embrace that failure.