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Archive for My Journey
Marketing with Passion from the World Around You.
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Have you ever struggled for inspiration for blog or email content, my friend Jo Barnes has just written a great post about this and perhaps this is a constant struggle for you, if so there is an easy solution and for once it is absolutely free because you have all the tools you need.
Creative inspiration is all around you if you would only take the time to stop and look at what passes you by however you must realise the dangers of procrastination.
Here is an example that will show you exactly what I mean.
My last room of residence was near to Downham Market, West Norfolk in the UK in which there was a much acclaimed fish and chip shop. They had many awards on their walls but none from the last couple of years…strange so what happened in the last 2 years, is the chip shop now rubbish?
Actually they are still good as fast foods outlets go but that last question raises a serious question that you should consider in your marketing and business profile.
Who Needs Who
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With the anti-SOPA campaign gathering pace at last, I watched one video presentation about this that pretty much summed up the way America works,
They started by describing the ridiculous scope of this legislation which if you have not read reaches right done to gagging you from mentioning any media companies products that are released or planned!
The reasoning behind this is that if you are able to derive any form of commercial advantage from using this planned product, ie more traffic, then you have stolen this advantage from the copyright holder! Well a slap on the wrist and back to business is not really that bad, oh really, could you afford a $5million fine, 20 years in jail and of course extradition to the US?
That is by the way just for your first offence, the penalties ramp up for serial offenders which means you are going to have to channel your marketing passion very carefully if this legislation is passed.
Okay so you are not in the US, well before you light the cigar and sip your brandy, this legislation has you in its sights. They have specifically mentioned all the continents but they take that one step further and state that any country which does not play ball will have action taken against it!
Now returning to the video presentation, it ended by turning this concern on its head by stating that the legislation will never be passed as it is part of the US political establishments standard brinkmanship. This is used to reign in organisations that do their own thing without paying kickbacks to the political establishment.
Thus as the title suggests who needs who?
Marketing with Passion is Not Enough!
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I have not written on this blog since the 12 of this month as I realised that marketing with passion was not enough and that really I should just quit and consider another a plan.
However, thankfully in 2010 when I lost my job unexpectedly and realised I needed to focus better on achieving my desired life, I received a brilliant internet marketing strategy that has ensured I was unable to walk away from this desire.
I had no backup plan and that was the strategy, without a backup plan I have no choice but to achieve my goals and the desires they represent.
It is important to realise that this differs from having a plan B (you are going to hear more about this as the emails are now flowing, considering this option). A plan B is another way of attacking a problem but a backup plan is the way to avoid facing your problems.
Thanks Randy! 7 Links and Old Friends
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This post is part of a challenge that I originally declined due to being in a state of flux, although having been pushed into the challenge by Randy Smith and looking through my blog archive it would appear that is my normal state!
The challenge was to find 7 posts that meet the set criteria and the first was most beautiful which is such a subjective thing . This made it a particularly hard category but one post stood out due to its balanced use of images, it also actually describes a world that thankfully has mostly passed, the world of the multi-speaker pitch fest. Ladies and gentlemen I give you…’Apologies to Bacon’
Not Mobile Marketing but a Marketing Mobile
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Well the video from Saturday came off and I was really surprised that I managed to publish that video whilst travelling in a car through a very rural area of Yorkshire.
Therefore there is no excuse for not doing this if you are attending a seminar in London that has free Wifi for you to speed up the entire process.
The actual process for making the video was fairly simple, although in the video below you may not think so
There are a couple of things I am going to change in my process for creating these videos, the first will be to use a image rather than a video for the intro and exit.
You can still use the same branding that you use on your computer videos, the only difference is that the intro image used should have no title or subtitle text. For the exit image, you will need to change the layout so that intro and video credits are displayed in the image but as with the intro there should be no title.
These titles can be added using picsay which is a free application available from the Android marketplace.
The benefit of this is that it will reduce your files size slightly but more importantly it will mean you do not have 2 audios playing over each other during these sequences.
And if you are curious the entire video above took just over 3 hours to create, I use Time recording Pro on my Samsung to track my daily activity, must get more sleep apparently!
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