Making a Rod for Your Own Back
You reap what you sow In the 1930’s the science of marketing was formed with 2 classics written by Claude C Hopkins. My Life in Advertising Scientific Advertising A …
Category: Internet Marketing Strategies
What does a Marketer Need?
Only these 3 items… It is your task and your pleasure as a marketer to promote solutions whether they are yours or another vendors. Thus the first item a …
Email Marketing is Changing are You Ready
For the last couple of years I have been using and recommending a great solution for writing good looking emails however it looks like its days are numbered. When …
The Chrome Results Came in Quicker than Expected!
As with all good experiments we need to start by saying of course your results maybe different from mine and from the number of people that rave about one …
I Had an Idea!
Yesterday I had an idea. Now that is not a great revelation but all too often those great ideas are either lost or manage to cause chaos in our …
Selling your Baps Uptown
As you know the first step to maximizing your conversions is to identify your target market and all too often people get mega stressed over this when there really …
Stop Thinking too Hard
All too often it’s the simple throw away comments that have the most power. The most crucial factor in any sites success is obviously its content and how that …
Discounting Our Value
With so many great people to listen to and so much to learn where do you fit in? Are you keeping quiet for fear of upsetting the flock you …
What’s Your Story?
One of the most interesting advertising battles last year was between Go Compare and Compare the market. Both are insurance comparison site and thus derive their income from affiliate …