Category: brand management

Where is Your Passion?

You do not need passion for your niche There is an ongoing discussion regarding the merits of passion in marketing. However whilst passion is good, where you focus it …

You Dirty Old Dog

The Internet is a dirty place and only a fool attempts to give it a clean. As you progress on your online adventure you learn as you go and …

‘Avon’ Calling

I hated selling to friends. Although I was for a time a Kleeneze agent and not one of Avon’s army, the awkwardness of selling to friends and family was …