The best part of running a business is the freedom to try things in your own style and not have to keep doing things that do not work out the way you expected them.
I did say that I was going to create a video blog each week but really you do not want me prattling on each week about some topic or other, thus I have drawn a line under this and will create videos where appropriate.
As they say a picture is worth a thousand words, now Barry Wells paints a pretty clear image with his words but I thought that this might help you put into perspective the business planning method he described on this post.
[flowplayer src=http://igorgriffiths.com/media/abusinessplan.flv]
This is actually the plan that I am working with at the moment, I did really enjoy the process of repurposing content up until Christmas last year, then because of a change in circumstances I stopped and never got back into it. This was partly down to the misinformation that article marketing is dead.
Here is my take on this
Non marketers are Google’s prime customers
Google exists to direct these people to their desired information
We as marketers, are Google’s suppliers and we have a duty to provide a quality product for them to use.
The latest change in the terms of our contract with Google was down to the fact that far too many of us had failed to deliver the high quality material that they expected.
However if you were creating quality content, hosted on a site with tight editorial rules then you had nothing to fear and will have more than likely seen an improvement in your relationship with Google.
Anyway whatever you are doing to supply the search engines with the content they crave, always ensure you are working towards a goal no matter how dodgy your plan is to get there.
A bad plan can always be made better but… well you know the rest.
Hi igor, thank you very much for the link and of course for highlighting my keeping it simple method.
We can at times over complicate things, which in turn slows us down and makes everything seem really hard to achieve. When we have page upon page of very detailed plans we’re not being constructive although we think we are as we’re planning, but at some point the planning has to stop and the action has to start.
I like to keep things simple and do-able, the plan it and do it kind of approach. As long as we know which direction we’re heading in then one step at a time towards our goal is the way to go.
I think you gave an excellent summary of how Google works and what we should be doing igor.
Article marketing isn’t dead igor, the directories are just tightening their rules and removing lots of the rubbish that gets submitted. Which to be honest is a good thing I think.
Thanks again for the link up and mention igor, catch up soon mate.
Barry
Your process was beautiful in its simplicity and once you are aware of your end goal, you can simply keep asking how this will happen until you arrive at your current location.
Glad you liked the Google summary
There is way too much noise about SEO techniques that distort the market in the short term. If you bear in mind your relationship with Google and the fact that you are in this business for the long term then would you really build a dead end strategy?