Asking Yourself the Right Question
With the slightest change in mindset your fortunes could be transformed.
It takes a great team to run a business however as an entrepreneur all too often the instinct is to do the exact opposite.
As I am currently in the process of creating my latest solution, I have realized that I have fallen into this trap, as the leader in your online business its up to you to set the principles and goals for your business and the solutions it offers however once these are set then your mindset needs to change.
As part of my latest solution I am exploring the elements of the Universal Analytics solution offered by Google and how they can be used to optimize your funnels. However when it comes to advising other people you need to tread very carefully and it was for that reason I realized I had fallen into the entrepreneurs trap.
I had asked myself the wrong question when planning this latest solution and that question was.
“How can I do this?”
By centering my planning and development around this question it setup my mindset and activity for a whole lot of extra work.
Many top marketers have mentioned this trap such as Rich Schefren who describes the 2 alternative mindsets as either working in or working on your business. Tony Shepherd recently discussed on his blog that any new marketer who desires to become full-time should first aim to replace their salary and the fastest way to achieve this it to ask yourself an alternative question.
In fact this is the question I should have asked myself when planning this solution and will be the question I ask when I start the second development phase of this solution.
The question you should always ask yourself is this.
“How Can I Get This Done?”
Can you see the major difference between these 2 questions?
The most important effect in asking this latter question rather than the first is that it aligns where you sit in your business to that recommended by Rich Schefren, Rich says you should aim to work on your business not in it. When Tony suggested you should replace your salary, unless you adopt this mindset then all you will likely achieve is to replace your offline job with an online one in which you are probably working harder for a lower reward at least initially.
Returning to the solution creation that I am currently involved in and the coming second phase.
When I am ready to start planning that phase, I will take time to plan out what needs to be done and this time consider where my knowledge and skills can be best used and where the need for personal learning can be minimized.
Self development is great but you need to accept that you cannot and do not need to know everything, especially as there are topics and tasks that you really would do anything to avoid or could only do poorly.
I hope you found this post useful and I would love to hear your thoughts on this.